Knoop is a fictional brand from the Netherlands that sells wool and woolen fashion items. Their products are 100% natural, locally produced and made from the wool of ''Texelse schapen'', the sheep of the Dutch island Texel. In their briefing they asked for a new logo and brand identity that makes their products attractive for a young, hip and environmentally conscious generation that is interested in fair fashion. I tried to reflect their vision in the logo by keeping it modern and clean, but simultaneously using an organic line.
Just like the product, the labels are all designed to have a very small environmental impact.  The intention is to riso print them on natural, recycled paper.

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